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Trust is now central to the FCA’s Consumer Duty, with confidence in financial services treated as a measurable outcome rather than an abstract ideal. While products, pricing, and processes remain important, they only succeed if customers believe firms act in their best interests. This trust‑measurement methodology addresses that challenge by turning trust into actionable data using Charles Feltman’s four dimensions: care, sincerity, reliability, and competence. Instead of relying on vague satisfaction scores, firms can pinpoint exactly where trust is strengthened or weakened across the customer journey. The approach integrates easily into existing Consumer Duty reporting, works for firms of any size, and requires no complex systems. Crucially, it not only measures trust but helps firms take targeted action to rebuild and sustain it over time