Cash: Criminals and digital dinosaurs

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“That will do nicely sir!” Some of you are old enough to recall this American Express advertisement from the 1970s & 80s and its approach to marketing financial services, nicely positioning its products at its target market not by function, but by status: what the card says about you. While some of the sexism of that advert is thankfully no longer relevant today, the question about what our financial choices say about us surely is. Especially for one financial product: cash. That word will immediately divide you into one of two groups: those who know you have notes in your…

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I help businesses to develop and grow by delivering high quality, interactive and tailored training workshops that give managers & business leaders the knowledge, skills and confidence to build their services, brands and people to achieve greater success.

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