Maureen vs. the Machine

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What Financial Advisers Must Learn Now

My first job, way back in 1983, was as a Counter Assistant in a building society. I enjoyed my entry-level job and took to night school to further my training. In the meantime, I was just a counter clerk whose primary role was to serve customers at the branch.

During quieter periods, I was asked to type letters. I was given this heavy, bulky monster of a manual typewriter, and my main challenge was to type correctly the first time; otherwise, I would have to discard the paper and start again. In the branch, we had Maureen. She was a splendid addition to our team. Her job was to cover the counter during lunchtime at busy periods.

Maureen, like many of her generation, was an excellent manual typist and could bang out a letter faster than I with zero errors. She was a godsend, so we did a deal. I’d work the counter, which I was particularly good at and enjoyed, and Maureen would knock out the entire day’s typing in less than two hours.

Until tech changed things.

Let me explain further.

We took delivery of innovative counter equipment that automated the processing of transactions and printing of passbooks. You see it all the time nowadays, but back then it was revolutionary. We were also given a back-office terminal with an interface attached.

With a bit of tinkering, I fabricated this back office monster into the world’s first word processor. Well, not the world, but Egham, Surrey, anyway. I learnt to type with the word processor before Maureen came in at 11am, because mistakes could be rectified immediately by pressing the backspace key and retyping. I was slowly but surely completing my typing tasks on two fingers.

AI is replacing the need for advisers. It will

Maureen tut-tutted when she saw the machine and walked over to her manual typewriter. Hers was soon upgraded to an electric typewriter, and the following year to a word processor. Suddenly, Maureen’s skill of getting her letters typed correctly the first time became a redundant skill. The rest of us could type, albeit slower, but we could correct ourselves as we went.

Soon, everyone was typing their emails, letters, and correspondence, and nowadays typing is ubiquitous, even among the untrained.

The parallel here, which you’ve already guessed? AI and financial advisers. The current skill of advisers is to possess a broad knowledge of technical aspects, to effectively elicit the client’s needs, and to provide complex financial advice. They take exams and continually update their technical knowledge.

AI can do this. AI is replacing the need for advisers. It will. As soon as advisers realise this and start focusing on communication as their prime skill, they will move forward, just like Maureen. I forgot to tell you the end of my true story.

What happened to Maureen? She sat back on the counter and became the best counter assistant we’ve ever had. Like everyone else, she had plenty of dormant talent that came to the fore.

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Paul Archer is an Online Sales Trainer, Speaker and Conference Host. He’d be happy to assist you in moving your workshops online during this challenging period. Email him on paul@paularcher.com or LinkIn with him at www.paularcher.uk The world of sales development has changed, many have missed this and boldly go on to run courses in the old-fashioned way. You want to develop your people – professional advisers, salespeople, coaches - and know there is a better way. He can help you. Think about music. I mean the music industry. In 2000 music became free, illegally at first with Napster, downloads became cheap as chips and streaming now cost $10 a month. In the same way, traditional self-development is now free. Everything is available online. Music artists and bands now make their money performing live. The live experience is what fans will pay money for. Recorded music is merely to create demand for the live experience. He brings his 35+ years of sales expertise and experience to you in two ways: Online, on-demand, just in time. He doesn’t run “just in case” training courses, they’re a thing of the past. Development should be “just in time”. Curated video, live videocasts and webinars, podcasts — books, articles and blog posts delivered via his Learning Platforms, YouTube or your in-house systems. Live. He can bring his expertise to your teams in live sessions, but these are rare now and need to be exceptional events. Conferences, seminars and events, he can educate, entertain them with my unique speaking style that has been enjoyed by thousands of sale people and advisers across the globe. Forty-five minutes, 2 hours, maybe a day – you choose. You figured there was a better way to develop your sales teams, you are right, and now you may want to make contact with him so you can talk further. You can Linkin with him at www.paularcher.uk, and he’ll start a conversation or head to his YouTube Channel for more at www.paularcher.tv email him at paul@paularcher.com or phone him on +44 7702 341769, and where ever you are in the world he’d love to hear from you. Paul is a prolific writer and blogger – maintaining three blogs, with www.paularcher.com attracting thousands of hits from all over the world. He has published eight books. His latest tome "Pocketbook of Presentation Skills” was released in January 2020 and is available from Amazon. The third edition of his book “Train the Trainer of the 21st Century” is also available from Amazon.

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