The four chemicals of sales motivation


One of my favourite cocktails is a Vodka Martini. It has four distinct ingredients – vodka, vermouth, olives and ice  – it’s delicious. In the same way, it’s been discovered and popularised by Simon Sinek, that happiness or motivation is created in the human brain with four distinct chemicals, and our role as a sales leader can become much easier if we understand how these elements affect our sales team and provide an environment to…

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About Author

Paul Archer is a specialist in selling and helps clients to improve their sales, their sales coaching and improve customer engagement. He has worked with clients who want to boost production from their B2B sales teams, their face to face B2C teams, telephone based Inside Sales teams.

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