Engaging the audience – Presenting for maximum understanding


We all have to present information or an idea or a proposal and we aim to achieve maximum understanding of our message.

This is core to presenting, but how do we do it effectively?

My holiday to France this year is always a challenge when it comes to speaking to the French shopkeeper or passers-by. My French is basic O’ Level stuff and my accent is non-existent, so I have to revert to other methods to get my message across. Sign language, using pictures or drawings, lots of smiles, sometimes slower, louder.

So next time you need to get a point across, think of different more compelling ways to do so.

Here are 20 ways you can get your message across more effectively:

  1. An analogy
  2. A prop or an object to illustrate
  3. An example
  4. A quote
  5. Some stats
  6. A joke
  7. A story or metaphor
  8. A visual aid such as a diagram
  9. A sound bite, song or tune
  10. Summarising and repeating the message
  11. An acronym or mnemonic
  12. A question to elicit their understanding
  13. A step by step guide
  14. Humour
  15. A demonstration
  16. A YouTube video
  17. A testimonial from a customer
  18. A photograph
  19. Acting out a scene
  20. Showing them the real thingSo next time you need to get a point across, think of different more compelling ways to do so.
  21. For our visit to France next year, I’ve been shown an app for my phone that will literally translate to French anything I speak into it in English. How cool is that? But it destroys the whole fun of trying my hardest, making myself appear foolish and building a strong rapport because I’m trying my hardest to communicate. And in France there are only three words you need – du vin, du pain, du fromage.
  22. I’m sure you can add some more, notice no PowerPoint.

About Author

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Paul Archer is an Online Sales Trainer, Speaker and Conference Host. He’d be happy to assist you in moving your workshops online during this challenging period. Email him on paul@paularcher.com or LinkIn with him at www.paularcher.uk The world of sales development has changed, many have missed this and boldly go on to run courses in the old-fashioned way. You want to develop your people – professional advisers, salespeople, coaches - and know there is a better way. He can help you. Think about music. I mean the music industry. In 2000 music became free, illegally at first with Napster, downloads became cheap as chips and streaming now cost $10 a month. In the same way, traditional self-development is now free. Everything is available online. Music artists and bands now make their money performing live. The live experience is what fans will pay money for. Recorded music is merely to create demand for the live experience. He brings his 35+ years of sales expertise and experience to you in two ways: Online, on-demand, just in time. He doesn’t run “just in case” training courses, they’re a thing of the past. Development should be “just in time”. Curated video, live videocasts and webinars, podcasts — books, articles and blog posts delivered via his Learning Platforms, YouTube or your in-house systems. Live. He can bring his expertise to your teams in live sessions, but these are rare now and need to be exceptional events. Conferences, seminars and events, he can educate, entertain them with my unique speaking style that has been enjoyed by thousands of sale people and advisers across the globe. Forty-five minutes, 2 hours, maybe a day – you choose. You figured there was a better way to develop your sales teams, you are right, and now you may want to make contact with him so you can talk further. You can Linkin with him at www.paularcher.uk, and he’ll start a conversation or head to his YouTube Channel for more at www.paularcher.tv email him at paul@paularcher.com or phone him on +44 7702 341769, and where ever you are in the world he’d love to hear from you. Paul is a prolific writer and blogger – maintaining three blogs, with www.paularcher.com attracting thousands of hits from all over the world. He has published eight books. His latest tome "Pocketbook of Presentation Skills” was released in January 2020 and is available from Amazon. The third edition of his book “Train the Trainer of the 21st Century” is also available from Amazon.

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