Sustainability and ethics: The new battle ground for the financial services industry

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There is increasing evidence that addressing sustainability can be good for business as well as the planet. We look at how the shifting emphasis towards values-based consumption is placing the onus on companies to take the lead – and ask what businesses are doing to recognise this. Today’s consumers are looking to companies to show them how to make sustainable buying decisions. It is not just the younger consumers as generational-stereotyping might have us believe – for individuals of all age groups, our inability to make a neutral (even positive) impact through day-to-day consumption is becoming increasingly frustrating. The recent…

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