Seizing the initiative

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There has been a considerable amount of noise recently around the issue of Apprenticeships, and deservedly so. Something that was once the preserve of industries coaching young men and women to master a particular ‘trade’ or ‘craft’ has long since evolved into schemes that are more comprehensive and inclusive, and embracing the professions.

Certainly the Government has signalled its support and is fully committed to delivering no less than three million Apprenticeships in England by the start of 2020. It is an ambitious project, and one in which it is taking both the ‘carrot’ and the ‘stick’ approach to encouraging larger employers to get engaged.

One of the Government’s more recent targets has been the financial services sector, a sector in which we are heavily engaged as the representative body of the multi-billion pound credit services industry. The Chancellor George Osborne and his cohorts are seeking to persuade the larger firms within the FS space to recruit more Apprentices by following a strategy that could best be described as ‘reversed-incentivisation’. At the heart of this ‘reversed-incentivisation’ is the Apprenticeship Levy.

The mechanics are simple: any firms that have a payroll in excess of £3 million will have an additional 0.5% tax ‘levied’ and set aside to invest in Apprenticeships.

Apprenticeship Levy
The Levy sneaked up on those in the FS community somewhat unannounced. Indeed even now there are some to whom the plan has still come as something of a surprise. The mechanics are simple: any firms that have a payroll in excess of £3 million will have an additional 0.5% tax ‘levied’ and set aside to invest in Apprenticeships. While the timeframes appear yet to be decided, there is certainly a case of ‘use it or lose it’, and the Government has been keen to stress that Levy payers will receive more from the Levy than they have actually put in. Put another way, the Government will ‘top up’ the Levy payments – perhaps by as much as 10% – to enable businesses to invest in more people.

While there may have been some surprise, there are few sectors better equipped or better placed for managing this new Apprenticeship drive than financial services, since they already have a series of Standards agreed for banking, insurance, pensions and mortgages etc. If we consider our own specific area of expertise, we similarly also already have a Credit and Collections scheme, which is being jointly spearheaded by the CSA and the Chartered Institute of Credit Management (CICM).

These Standards are employer-designed Apprenticeship programmes approved by the Department for Business Innovation and Skills (BIS). They are developed through the Trailblazer process by steering groups of employers and professional and trade bodies who ensure the Standards meet the needs of employers and will deliver the best results for the sector. With the final blessing of BIS, the Trailblazer is then approved. Take up thus far has been steady rather than spectacular, but as new Standards are approved for funding, and the schemes receive greater publicity, there is no doubt that employers will become more actively engaged and stand fully behind the initiative.

The Levy’s Impact
It is certainly the case that the credit and collections industry, in its desire to ensure that the industry has access to Apprenticeship Standards that are fit for purpose, is being well supported by BIS. The Department has already given approval for a Level 2 Credit Controller Standard and the go-ahead for the development of a second initiative, the Advanced Credit Control and Debt Collection Trailblazer Apprenticeship Standard, and the Compliance and Risk Professional Apprenticeship Standard. Our industry, and the financial services sector as a whole, is anticipated to make a significant contribution towards the £2.730 billion that the Government expects the Apprenticeship Levy will raise in its first year.

It would be naïve, however, to assume that everything is rosy in the garden. Some concerns have been expressed, not least around the additional burden such schemes may place on an already heavily-regulated industry like ours. There is considerable evidence, however, that high-quality Apprenticeship programmes add real value and provide long term benefits including reduced costs through improved staff retention, higher levels of employee engagement and more highly competent and skilled staff who will treat your customers well. In our industry, for example, through an employer-led Standard, we would envisage a credit controller or collector to have attained the required competence within 18 months, and have developed sufficient skills to enable successful Apprentices to work for employers of any size.

Current Thinking
At a recent conference, financial and professional services firms showed a particular appetite for Apprenticeships, and not just Apprentices of school-leaving age. Indeed a significant number of Apprentices are in fact over the age of 18. It doesn’t matter what age an individual is, an Apprenticeship Standard can be delivered for anyone who is developing in their roles or moving to a new role, and can be a valuable part of a company’s talent management strategy.

Furthermore, an independent assessment at the end of a Standard will be uniform, ensuring each Apprentice, no matter which company they come from, will have a consistent benchmark to be measured against. This is designed to raise the quality and integrity of Apprenticeships, and improve the quality of the workforce across the financial services sector as a whole.

In providing the same assurance of quality across the board, Apprentices will see their results graded to deliver a real and genuine choice between entering a University education and going straight into business. In many cases they will attain a degree level Professional qualification, and have the advantage of leaving their Alma Mater without being saddled with an enormous debt!

Certainly Apprenticeships are being developed as part of the broader strategy to expand and enrich the pool from which firms recruit their talent, placing equal emphasis on recruiting people without a degree with the potential to work at the highest level in the future.

The Levy is due to come into force in April 2017 and there are still some details to be fleshed out. The Government, as stated earlier, will no doubt put a time limit on firms using specific Apprenticeship funding, but a policy is evolving. What is important to stress is that every firm in the financial services sector – whether paying the Levy or not – has a tremendous opportunity to seek new Apprentices or enrol existing candidates into Apprenticeship schemes that are designed to add real value to their business. It is an initiative in which everyone wins.

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The Credit Services Association (CSA) is the only National Trade Association in the UK for organisations active in the debt collection and debt purchase industry. The Association, which has a history dating back to 1906, has over 250 member companies which represent 90% of the industry, and employ 11,000 people. At any one time its members hold up to £60bn for collection, returning nearly £4bn in collections to the UK economy per annum. As the voice of the collections industry, our vision is to build confidence in debt collection by making the entire process clear, easy to understand and less stressful for all those involved.

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