Behavioural Economics

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Date(s) - 13/09/2017
9:30 am - 5:00 pm



When & Where
13 September London

Who should attend? 
Highly interactive and thought provoking, this event will be of interest to those responsible for:

  • Marketing
  • Sales
  • Compliance
  • Conduct Risk

What are the outcomes of attending? 

An introduction to behavioural economics:

  • What does behavioural economics mean?
  • Where does it come from?
  • Why is it coming to the fore now?

Behaviour and why we’re often our own worst enemy:

  • How humans are programmed
  • Information processing and decision-making
  • Procrastination and paralysis
  • Illusion of control
  • Over-optimism and over-confidence
  • Gullibility and information overload
  • SYNDICATE EXERCISE – Why do you buy?

How do biases affect consumer decisions?

  • Beliefs – What are they?
  • Preferences – Why do we prefer to act in a certain way?
  • Decision-making – What is your preferred style/process?
  • SYNDICATE EXERCISE – What’s the current FCA view, and what does this mean to you and your role within the firm?

What we can learn from the past?

  • Bubbles and how to avoid them
  • Biases and where they can lead you
  • What’s the current capability of the UK buying public (and how does this affect the way they interact with your firm)?
  • And why consideration must be given to this in the research, development and distribution of new products and services
  • SYNDICATE EXERCISE – What products and services do you offer? What are the high-risk areas?

The implications for you and your firm:

  • What can we do to help consumers make the right choices?
  • The considerations between face-to-face, telephone and online services
  • Consider the simple parts of your processes that can play to customer biases
  • CASE STUDY – What consumer biases are at play in financial services decision-making processes (and what can be done to reduce the risks)?

Conduct risk and the link to behavioural economics:

  • What is the current FCA view on conduct risk?
  • What do they believe are the latest key drivers?
  • What does this mean for you and your business?
  • PRACTICAL – What are the key conduct risks for this year (and how can consumer bias exacerbate these)?

Designing products: Making sure consumer behaviour is considered

  • Improving product/service design processes
  • Conducting better customer research
  • Testing processes with samples
  • How do you bring it all together?

Summary and close:

  • Review of session objectives
  • Review of key learning points

Who is running the workshop?

What have previous delegates said about this workshop? 

How much does it cost?
Single Booking £595.00 +VAT
Multiple Booking £535.50 +VAT

How do I book?
Call 0203 178 4230 or email today


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