Date/Time
Date(s) - 13/09/2017
9:30 am - 5:00 pm
Location
FSTP Venue TBC
Categories
When & Where
13 September London
Who should attend?
Highly interactive and thought provoking, this event will be of interest to those responsible for:
- Marketing
- Sales
- Compliance
- Conduct Risk
What are the outcomes of attending?
An introduction to behavioural economics:
- What does behavioural economics mean?
- Where does it come from?
- Why is it coming to the fore now?
Behaviour and why we’re often our own worst enemy:
- How humans are programmed
- Information processing and decision-making
- Procrastination and paralysis
- Illusion of control
- Over-optimism and over-confidence
- Gullibility and information overload
- SYNDICATE EXERCISE – Why do you buy?
How do biases affect consumer decisions?
- Beliefs – What are they?
- Preferences – Why do we prefer to act in a certain way?
- Decision-making – What is your preferred style/process?
- SYNDICATE EXERCISE – What’s the current FCA view, and what does this mean to you and your role within the firm?
What we can learn from the past?
- Bubbles and how to avoid them
- Biases and where they can lead you
- What’s the current capability of the UK buying public (and how does this affect the way they interact with your firm)?
- And why consideration must be given to this in the research, development and distribution of new products and services
- SYNDICATE EXERCISE – What products and services do you offer? What are the high-risk areas?
The implications for you and your firm:
- What can we do to help consumers make the right choices?
- The considerations between face-to-face, telephone and online services
- Consider the simple parts of your processes that can play to customer biases
- CASE STUDY – What consumer biases are at play in financial services decision-making processes (and what can be done to reduce the risks)?
Conduct risk and the link to behavioural economics:
- What is the current FCA view on conduct risk?
- What do they believe are the latest key drivers?
- What does this mean for you and your business?
- PRACTICAL – What are the key conduct risks for this year (and how can consumer bias exacerbate these)?
Designing products: Making sure consumer behaviour is considered
- Improving product/service design processes
- Conducting better customer research
- Testing processes with samples
- How do you bring it all together?
Summary and close:
- Review of session objectives
- Review of key learning points
Who is running the workshop?
FSTP
What have previous delegates said about this workshop?
How much does it cost?
Single Booking £595.00 +VAT
Multiple Booking £535.50 +VAT
How do I book?
Call 0203 178 4230 or email info@fstp.co.uk today
